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Frequently Asked Questions
How does adAlert.io work?
We send hundreds of API queries to your ads accounts daily. We search for abnormal trends, policy violations, check budget pacing, etc. and report back on any issues we find, saving you from conducting the same tests that could potentially take hours each day. We don't make any updates on your behalf, so you remain in full control. adAlert is a layer on top of Google Ads that assists you through time-saving, as if you had a team of PPC management professionals guiding you.
Is my data safe?
Your data is stored on a secure server and overwritten daily. We do not retain a copy or accumulate any account information for more than 24 hours unless it's necessary for specific tests conducted solely to detect abnormalities in your account. We do not share or sell your data whatsoever.
What is monitored and tested?
We continuously monitor your ads account(s) for budget pacing, policy violations, KPIs and more. The in-depth analysis of hundreds of KPI combinations across multiple dimensions includes: account, campaigns, ads + extensions, keywords, locations, demographics, etc. If you manage one or more accounts, it would be impossible to manually perform all the tests we do in each account daily.
Why use adAlert.io?
PPC managers choose to use adAlert.io for peace of mind, knowing that their account(s) are monitored 24/7 for performance and suspicious activity, but more than anything, for time-saving! adAlert.io performs daily background tests conducted by top professionals in the industry to detect abnormalities at a rate faster than an entire team of marketers.
How much time will I save?
We asked over 200 PPC professionals how much of their time spent on PPC management is dedicated to analysis rather than actual changes. 46% answered 30-50%, and another 31% said 10-30%. It's safe to say that the vast majority of PPC managers spend 1/3 of their time on analysis before even making a single change in any account.
Do you modify my account?
No. adAlert.io only has read-only access to your account. We strongly believe that the Ads' dashboards and user interfaces are superior to any other solution that offers in pushing optimization changes. We don't intend or wish to compete with any other PPC platform. Instead, adAlert.io acts as a layer on top of what you are already using, helping you maximize the results for the money you invest.